I'm a process engineer and project leader.
6 years
Process & equipment engineering at Intel
ESCP Paris
MSc International Project Management
PMP
Certified Project Management Professional
Multiple countries
Operational deployments at CityTaps
RM 3M+
Value of operational systems built at CityTaps
1 rule
Diagnose before you build
Before AtriumX, I spent nearly six years at Intel as a process and equipment engineer: diagnosing production constraints, mapping failure modes, and building systems that had to work under pressure. Then I made a deliberate bet and left that career for an MSc in International Project Management at ESCP in Paris, graduating with distinction.
From Paris I joined CityTaps, a venture-backed water technology company, leading supply chain and operations for field deployments across Africa and Asia. When vendors quoted €50,000+ for an operations platform, we built our own: deployment tracking, contractor monitoring, live quality dashboards, all used daily in the field. That experience set the method I still work by: find the real constraint, build the simplest system that solves it, and make sure the people on the floor will open it every day.
AtriumX brings that thinking home. Malaysian SMEs are running operations that deserve better systems, but most automation services are too expensive, too generic, or built by people who have never made something work in a messy, real-world environment. I have. The first AtriumX system is live today, running a multi-branch grocery chain in Penang, and I work directly with every client: the person who maps your operation is the same person who builds the system and answers the phone after it ships.
How I work: five principles
Diagnose before you build
The audit comes first. I map how your operation actually runs before recommending anything. Most automation fails because it solves the wrong problem.
Systems over features
Everything I build connects to the rest of your operation. A dashboard without workflow behind it is just a prettier spreadsheet.
The tool follows the problem
I select tools based on your setup, your team's comfort, and what will actually get used. The technology is never the starting point.
Measure everything
If a system doesn't save time, reduce errors, or improve revenue, I won't build it. Every engagement is tied to outcomes you can track.
Stay in the building
A system that works at handover and breaks in month three helps nobody. Systems need to evolve as the business grows, and the monthly retainer is how I stay accountable for that.
Let's build your operating system.
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